The 3% Rule

is a simple, science backed pathway to better health.

Spend just 45 minutes a day on exercise, mindfulness and nutrition and see real results.

That’s the power of The 3% Rule

How The 3% Rule Started

Using my expertise as an Exercise Physiologist and health coach, I created The 3% Rule program to help people achieve lasting health transformations adopting consistent and easy to maintain habits.

The 3% Rule is about dedicating just 45 minutes a day to exercise, mindfulness and nutrition.

I used this approach to help my mother lose 10 kilos in 100 days, inspiring over 37,000 of our TikTok followers who followed her journey.

Our success proved that easy, science-based habits can lead to positive change.

~ James Hawthorne

  • Lose 1 Kilo in Week

    Start this FREE Program to See results in just 7 days.

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  • Lose 10 kilos in 100 Days

    This program includes a detailed 100-day step-by-step guide to help you lose 10 kilos using The 3% Rule.

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  • Level Up with 1-on-1 Coaching

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